ABOUT

JOHN LOVEJOY, CFA®, CFP®

I was born in Gadsden, Alabama. After graduating from Gadsden High School, I attended Auburn University and graduated with a degree In Economics in 1970. My first job was as a traditional life insurance agent. I was a terrible salesman. However, I was an avid student and earned the Chartered Life Underwriter designation in 1974 as well as advanced certificates in Estate Planning and Business Valuation. While I loved the analytical part of the business and focused primarily on estate and business planning, I hated the compensation structure and felt there had to be a better business model.

In the early 1980’s a colleague of mine and I were awarded a contract to provide financial planning services as a corporate-sponsored benefit to the executives and administrators of Hospital Corporation of America.

Over the next several years, we produced and supported financial plans for over 220 individuals. Eventually, HCA went private and sold off many of its divisions. I then became a trust officer for a community bank in 1988.

In 1992, I earned the Chartered Financial Analyst designation, and four years later I left the bank and formed my own financial planning and investment advisory business as a fee-only firm. I completed the Certified Financial Planner requirements in 2002 and became a member of the National Association of Personal Financial Advisors in 2003.

After graduating from college, I spent my adult life in South Georgia, but in 2006 I remarried and moved to Mountain Brook, Alabama. My wife, Linda, and I were high school classmates but we had not seen each other in 20 years until we met again at a high school reunion in late 2005.

I have two sons who both graduated from Georgia Tech. One is a software engineer and lives in Atlanta, and the other is a CPA in the Denver, CO area. Linda has two daughters who both live in Atlanta and we have three beautiful grandchildren there, whom we try to see frequently.

I am in this business because I enjoy helping people make decisions that are first and last in their best interest. I also enjoy photography, travel, music, history, computers, motorcycles, and spending time with my growing family.

OUR FOCUS

It’s our analytical skill set and broad experience that helps us identify ways our clients can make their resources work harder for them. Our clients ultimately want to feel better about their financial situation, and we strive to help them achieve that. The fee-only business model we adhere to is an assurance to our clients that our advice is solely for them and not influenced by product compensation.

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